The Story Behind the Designs
MVP
MVP, in this case, stands for "minimal viable product" not most valuable player. This is a common term used when creating new products, especially in entrepreneurism and/or technology. It is the first iteration. The MVP is meant to help us understand each other, helping us grow into something bigger and better.
The design is The One Percent on the bottom right of the neck seam. It is put there because when people greet each other with a handshake, it is generally the right side that leans in. This is a simple - yet powerful - introduction and conversation starter to talk about why you do what you do...
Corporate Is Not Enough
This shirt is a timepiece of how many of us view our relation to the work that we do today. The reasons to feel this way may vary. The ultimate feeling is that we want to do work that not just puts food on the table, but to work on something that brings us purpose.
The location is the print is below the left chest, where our hearts are. Symbolic that deep down, in our hearts, we want to do something more.
The Flagship
Thick, soft, and simple. We deemed this shirt to be our Flagship as it is a symbol of what comforts us during the long hours. This shirt is built for the hardest workers who work the jobs that no one else wants and are proud to do it. Built tough, it's a reminder that there are others out there, just like you, building a legacy during this ungodly time.
Cheers.
What's Next?
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