The One Percent is a brand that represents all those who strive to inspire and uplift the communities around them. We believe the goal in life is to work hard to become the top percentile in whatever you want to do. We want to become the best, so that we can use our knowledge and expertise to inspire others, uplift communities, and lead positive change.

Our slogan - Building Legacies - is an emblem of our desire to help build a solid foundation for others. We know that the best things in life come from creating value, helping others, and building something bigger than ourselves that can perpetually create a positive impact.

We know that there are going to be many long hours, late nights, and early mornings...

The goal of our products is to support people to focus on what's important, to hone in on what they love to do. Our products are designed for those long hauls, ungodly hours, and cold weather. This is just the beginning and we're working right next to you.

So wake up, get dressed, and plug in...

The team behind the brand is a small group individuals who also work full-time jobs. We understand the juggling act that comes with pursing the entrepreneurial dream while managing the demands of a full-time job. From late-night design sessions to early morning job commitments, our team works those ungodly hours and pours their heart and soul into each product - like you.

Each product is built around a story and vision. Our goal is to not make the most stylish clothing. It’s to make simple, yet comfortable high-quality clothing that you can wear all day so you can focus on what’s important.

This season is called concept because this is where the team brings the concept of The One Percent to life. To begin building the concept of a community in all disciplines, helping each other grow, and empowering different communities.

A final note from the team:
We know that life is tough as hell and where you want to go may seem impossible. But all those times you’re struggling and working those long hours, just know that we’re right there next to you. We’re all working on building a community that supports each other and doing our best to make positive change. We do it because we know that....

THIS is worth it...

THIS is the best part of life...