Concept Collection
The Clothes for 4:00 AM
The brand was built from a group of individuals who woke up at 4:00am everyday to go to work. Afterwards, that same group went home to continue to build their own businesses. As the hours got longer, they wanted comfortable clothing that complimented their lifestyle - comfortable, practical clothing for doing what you love.
We are that group. We are the team that builds products which are designed so you can chase your dreams. We know that THIS is the best part of life.
This is just the beginning and we’re working right there next to you.
SO WAKE UP, GET DRESSED, AND PLUG IN...
Story Behind the Designs
Let customers speak for us
Awesome!
The fabric of this shirt is really great, it feels super comfortable and doesn’t irritate the skin at all.
Alex
The Flagship
Quality Hat
The hat quality is really nice and I love the design! I wear this as my day to day hat and got lots of compliments from it
Cindy
Hat Concept
Comfy and Simple
I like to wear this shirt to work since it is clean and simple. Its comfortable and easy to style
Cindy
The Flagship
Pump cover
This is my go to gym shirt. It's a great pump cover, oversized and really breathable. It keeps me warm, especially walking from my car to the gym
Macey O'Neil
Building Legacies
Love the length
I'm a 6'2" guy and it's hard for me to find shirts that are a bit longer because of my torso. This shirt is awesome cause it's a bit longer and fits super well!
Jack
MVP
Best Work Shirt
I love the fact that this shirt is a bit oversized and really thick! The office I work at can be a bit cold for me. I love this shirt because it's thick enough where I don't need to wear a jacket and keeps me warm!
Jim
The Flagship
Perfect gift!
Bought this for my friend and he loves it! He wears it all the time. Simple and high quality shirt!
Tiff
The Flagship
Comfy and stylish hoodie!
One of my favorite hoodies that I wear all the time. Super cozy and soft! Very thick to keep you warm but works with all seasons.
Tiffany
TOP Crop Hoodie
